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The app allows users to lip sync over audio clips including sections of songs, movies, and famous quotes. Users can upload their own audio, and can add colour filters and text animation to their recordings. Users have to save their clips to their devices and can then send them via other messaging applications.
The app's creators had previously made two other apps which were not as successful. Their last app prior to Dubsmash was called Starlize, which aimed to allow users to create music videos. Finding out that this app was too complex for users, the creators decided to move on to shorter length videos with an emphasis on ease of use, creating Dubsmash.
Within a week of the app's launch on November 19, 2014 it had reached the number one position in Germany, later reaching the same position in over 29 other countries. As of June 2015 it had been downloaded over 50 million times by users in 192 countries.
PC Magazine gave the app 3.5/5 in their review, describing it as a "nifty social novelty and a great potential comedic tool", but criticising the low video quality.
^ Jump up to: a b c Steve O'Hear (13 January 2015). "Video Selfie App Dubsmash Proves To Be A Smash Hit". TechCrunch. Retrieved 21 August 2015.
^ Jump up to: a b Hannah Jane Parkinson (5 June 2015). "Dubsmash: the viral app turning mimes into memes is singing – and winning". The Guardian. Retrieved 21 August 2015.
Jump up ^ Ravin Sampat (27 January 2015). "Lip-synching goes viral: the rise of Dubsmash". BBC News. Retrieved 21 August 2015.
Jump up ^ Jordan Minor. "Dubsmash (for iPhone)". PC Magazine. Retrieved 21 August 2015.