Download video: How to Remove Brass from Blonde Hair: Ash Blonde Hair Tutorial
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Salon Care 20 Volume Creme Developer: http://www.sallybeauty.com/creme-developer/SLNCAR60,default,pd.html
Wella T18 (Lightest Ash Blonde) Toner: http://www.sallybeauty.com/wella-hair-color/SBS-800275,default,pd.html
Ion Color Brilliance Haircolor Mixing Bowl: http://www.sallybeauty.com/mixing-bowl/SBS-305961,default,pd.html
Ion Color Brilliance Extra Wide Tint Brush: http://www.sallybeauty.com/wide-tint-brush/SBS-305962,default,pd.html
PLEASE NOTE that toner DOES NOT lighten hair, it merely removes unwanted hues. If you want your hair to be a light ash blonde, you will need to bleach it first and then apply the toner. Also, if your hair is exceptionally orange, you will likely need to bleach it again before toning. Toner can remove minor brassy hues, but if your whole head is the same colour as a pumpkin, it will do little to nothing. See the video by ellebangs entitled, "How To Fix Extremely Orange Bleached Hair": http://www.getlinkyoutube.com/watch?v=0UOCB7kRCOU
To maintain the ash colour in your hair, you will also need a purple shampoo and conditioner. Personally, I recommend Pantene Silver or Clairol Shimmer Lights. If you wash your hair daily (like me, due to greaseball hair), use it three times a week for best results. If you wash your hair every other day, use it every second time. You can also make your own toner by mixing white conditioner and Ion Color Brilliance Brights Semi-Permanent Hair Color Lavender (available for about $7 CAD at Sally's), which is my current go-to method I do in the shower. This dye I find can be drying, but simply use a leave in conditioner after towel-drying your hair (I use 100% virgin coconut oil, which I buy off Amazon about once a year as needed).
My favourite coconut oil for hair: http://www.amazon.ca/Natures-Way-Coconut-Oil-Extra-Virgin/dp/B003B3OOPA/ref=sr_1_1?ie=UTF8&qid=1413730147&sr=8-1