Download video: Google Adwords Tutorials For Beginners: Budget Vs Bid, Account Structure, CPC, CPM, CPA Ads Intro
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To run your ads on Google, you'll need to decide on the right campaign budget and ad group bids. Your budget establishes a charging limit for an individual campaign, so it should be the average amount you'd be comfortable spending per day (or seeing on your monthly credit card bill if you multiplied your budget by 30.4, the average number of days in a month). Your actual costs may be lower, depending on how you manage your bids.
Your maximum cost-per-click bid (max. CPC bid) is the most you're willing to pay for a click on your ad. By managing your bids, you may influence the amount of traffic your ads receive, as well as the ROI they generate. With higher bids, your campaign is likely to receive more traffic, although you'll likely spend more money. With lower bids, your campaign is likely to receive fewer clicks and conversions.
Basically Google Adwords Account Structure consists of three steps 1) Account 2) Campaigns 3) Ad Group.
Account is for organizations, account consists of multiple campaigns, each campaign consists of multiple ad groups, each ad group consists of ads and keywords.
CPC Ads: CPC ads are cost per click ads, in this pricing model the user will charge when he receive a click on his ad.
CPM Ads: CPM ads are cost per thousand impressions ads, in this pricing model the user will charge for every 1000 impressions, he is not bothered about clicks.
CPA Ads: CPA ads are cost per acquisition / cost per action pricing model, here the user will charge when the lead comes to his website and did any action then only google charges.
As per your requirement choose any model and create ads to generate traffic to your website.
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